RE: Shop Smart, Shop Local, Shop Quinte West Radio Campaign
Quinte West, ON: The campaign to encourage residents of Quinte West to ‘shop smart’ and support their local businesses is now expanding to include radio advertising. The City of Quinte West, The Quinte West Chamber of Commerce and the Trenton DBIA have partnered together to purchase a radio jingle that can be used in the commercials to promote the Shop Local campaign. Over the course of the campaign which will run from September 9th to December 15th there will be over 1000 commercials played on Mix 97 and CJBQ radio stations.
“The City is thrilled to be able to offer yet another collaborative marketing tool that assists local businesses financially and promotes the Shop Smart, Shop Local, Shop Quinte West campaign,” says Mayor John Williams. “It is without a doubt that initiatives such as this would not be successful without the support of our partners Trenval, Quinte West Chamber of Commerce and the DBIA.”
This campaign would not be possible without the support from Trenval Business Development Corporation. The partners applied for funding to help with the collaboration and were successful in securing $10,000 from the Eastern Ontario Develop Program (EODP) to supplement the costs of the commercials. In this collaborative effort to promote and build the client base for Quinte West businesses those who wish to participate will be matching the EODP dollars. The total cost of investment for each business will be $1000 plus HST for 100 radio commercials.
“We are looking to work with businesses in Quinte West that have a retail location or offer a service to the general public,” says chamber manager Suzanne Andrews. “The shop local campaign is working to help residents understand the positive spin offs to our City if everyone made an effort to shop local whenever possible. The increase in jobs, the commercial taxes to the city and a decrease in fuel consumption are just a few of the benefits.”
Over the past several years there have been special Shop Local newspaper sections, rack cards and window decals to promote the message but this is the first time that the message will be aired on local radio stations. 'The Trenton Downtown Business Improvement area is excited to be participating in this collaborative advertising initiative. This program has been requested by our members for many years, and it's now coming to fruition,” says Bob Rowbotham, president of the Trenton DBIA.
This campaign is open to all businesses in Quinte West; they do not have to be a member of the Quinte West Chamber of Commerce or the Trenton DBIA to take advantage of this offer. If you would like to participate in this project contact Suzanne Andrews before July 31 at the Quinte West Chamber of Commerce at 613-392-7635 or manager@quintewestchamber.ca
