In 2007 when The Exchange Lab was founded, automated digital media buying, also known as programmatic was in its infancy. There was not much quality inventory available and the buying process was not very efficient. Exchange Lab Co-Founders, Tim Webster and James Aitken saw an opportunity to revolutionize the industry. They developed a multi-platform trading solution, scaling audiences and providing clients with access to advertising inventory through programmatic technology. Their instincts were right; the company has quickly grown from a start-up to an independent global programmatic media company with offices in London, New York, Toronto, Vancouver, Montreal and Singapore.
From the beginning, The Exchange Lab has demonstrated dedication to the emerging workforce, providing first-time careers for more than half of its Canadian office. These employees were hired and trained straight out of school. The company is focused on employee retention and growth. Every employee receives shares in the company so that they have ownership, initiative to grow the business and the motivation to provide unmatched service to our clients. Opportunities are provided to advance and build out new markets including Montreal and Vancouver. Other initiatives include high achiever awards, sabbatical and flex-hours.
This ongoing initiative has created dozens of jobs in Ontario. It has also helped promote the development of ad tech in Ontario, as the company has made the province its operations hub for North America and invested in Canadian talent. Employee retention at The Exchange Lab is high; in fact, the first 10 employees at the company have stayed at the company for over four years and remain active, full-time members of the team. Retention is important for the growth of a business and The Exchange Lab has experienced 100% YOY growth in Canada, which has positively impacted Ontario’s economy.
About the Skills & Training Award:
The Skills and Training Award is awarded to a business whose skills and training initiatives best harness the talent of its people, embrace diversity, and support employee success.
What Ontario business leaders are saying about The Exchange Lab:
“The Exchange Lab knows the importance of attracting and retaining key talent. By putting their employees first and investing both time and money into their training and career development, this organization is building a sustainable future. I would like to applaud The Exchange Lab for their efforts and contributions in helping to build a 21st century workforce here in Ontario.”
– Allan O’Dette, President and CEO of the Ontario Chamber of Commerce
“Talent retention doesn’t just happen by accident, it is a result of meaningful and strategic employer investment in an organization’s future. The Exchange Lab is focused on creating conditions for their employees to succeed now and in the future, which makes them a model organization that sets precedents in the skills and training realm.”
– Karl Baldauf, Vice President of Policy and Government Relations at the Ontario Chamber of Commerce
“The Exchange Lab continues to be successful because of our talented employees who work tirelessly to ensure the business is operating with technology, innovation and results top of mind. It’s really our incredible staff and our innovative trading platform, Proteus that set us apart.”
– James Aitken, Co-Founder and CEO of The Exchange Lab