Discount Car and Truck Rentals was established in 1980 in Hamilton, Ontario by Herb and Rhoda Singer. Discovering the need for a car rental company that supported the insurance replacement segment in Canada, these two founders established the Discount brand.
Discount believes in putting people first – that includes all customers, employees as well. Referred to internally as O.P.O.C. (Outrageously Pleasing One Customer), Discount implemented this program to empower their team members across the country to use a small budget per customer to give them an experience beyond their expectations.
As a result, Discount has provided customers with items for their travels, birthday surprises, sports memorabilia, tickets and more. Today, Discount team members share their stories with everyone across the country, which continues to ignite a flurry of creative ideas. Because of this program, Discount has received incredible customer feedback and their account growth, retention and revenues have surpassed all of their expectations and their NPS scores continue to exceed their targets.
Over the next five years, Discount plans to continue to grow and expand in the segments they serve while improving their efficiencies and customer service standards.
About the Service Excellence Award:
The Service Excellence Award is awarded to a business whose dedication to customer service has led to business success.
What Ontario business leaders are saying about Discount Car and Truck Rentals:
“Discount Car and Truck Rentals’ aim isn’t to just meet their customer’s needs, their goal is to surpass them. The team at Discount has done an outstanding job at creating a culture where this is the expectation and I would like to congratulate this organization on their OBAA finalist status.”
– Allan O’Dette, President and CEO of the Ontario Chamber of Commerce
“By providing their customers with tailored experiences, Discount Car and Truck Rentals leaves the ‘one size fits all’ method in the past and demonstrates how important flexibility and personalization are when thinking in terms of what’s best for the customer.”
– Karl Baldauf, Vice President of Policy and Government Relations at the Ontario Chamber of Commerce
“We want a culture where people come to work and feel valued every day. We want an environment where they feel their contributions are significant and that their roles really matter.”
– Jay Singer, President and CEO of Discount Car and Truck Rentals
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