On Wednesday November 6, the Quinte West Chamber of Commerce proudly revealed its new brand identity, symbolizing its continued dedication to the region’s diverse business community and its commitment to promoting growth, connection, and advocacy for local businesses.
Hosted at the Chamber’s Get Connected: Brand Launch Edition event, the unveiling was led by Suzanne Andrews, CEO of the Quinte West Chamber of Commerce. Andrews emphasized that the refreshed brand visually communicates the Chamber’s strong foundation, which is built on collaboration, community roots, and forward-thinking leadership. “As Quinte West has grown and evolved, so have the businesses that power our local economy,” said Andrews, “This rebranding reflects our commitment to represent our mission to support a thriving business community while keeping our core values at the heart of everything we do.”
The new logo is a clean and modern design that represents the Chamber’s purpose and the Quinte West community. The logo’s icon, formed by four interconnected puzzle pieces, holds symbolic meaning:
Top Puzzle Piece – Symbolizes the Chamber itself, dedicated to serving and supporting the region’s businesses.
Right Puzzle Piece – Represents the Quinte West business community.
Left Puzzle Piece – Reflects the Chamber’s connection with government at all levels.
Bottom Wave Piece – Nods to the Trent River and the Chamber’s deep local roots.
The Chamber’s rebranding was made possible through the dedication and creativity of its Brand Refresh Committee, comprising of board members Brent Parsons, Bev Woods, Jeff McKerracher, Katie Sherratt, Nikki Meiboom, and Jenny Chandler, as well as Chamber staff members Jennifer Snider and Emma Crowley. The Chamber also partnered with Simple Desk, where Jenny and Maddie guided the design process with expertise and vision, resulting in an identity that reflects the Chamber’s longstanding values and ambitious outlook.
The Quinte West Chamber of Commerce invites the community to join this exciting new chapter, as the brand will be showcased in communications, events, and initiatives by the Chamber. Attendees were encouraged to explore the new brand materials and connect with Chamber representatives to discuss its vision for a prosperous future for Quinte West.
