In the heart of the Quinte Region, where the sense of community runs deep, Joshua Blake, a passionate chef and entrepreneur, has realized his dream of creating a space where food brings people together. After building a loyal following with his beloved food truck, JERKebago, Joshua knew that the region needed a year-round gathering place—a hub where locals could share good food, celebrate, and connect. Thus, Josh’s Diner was born.
When asked what advice he would give to aspiring Black entrepreneurs in the region, Joshua is quick to share the support he’s experienced. “We have a very supportive community here in the Quinte Region. Don’t be afraid to put your business out there. Connect with other entrepreneurs in the area,” he advises. He encourages newcomers to actively seek out resources, such as the Belleville Chamber of Commerce and the Canadian Black Chamber of Commerce, which can offer valuable networking opportunities and guidance. Joshua believes that the key to success is to stay vigilant in finding the resources that can propel your business forward.
Joshua’s vision for Josh’s Diner is more than just a place to grab a meal; it’s about creating a community space that’s accessible to all. “We’re creating a year-round community hub. A place where it feels like Cheers,” Joshua says with pride. From farmers’ markets to weddings, bar mitzvahs, birthdays, anniversaries, and community events, Josh’s Diner is meant to be the backdrop for life’s most important moments. The possibilities are endless, and the diner is steadily becoming a place where the region’s diverse community can come together, share experiences, and make memories.
Reflecting on Black History Month, Joshua shares his thoughts on what it means to him personally and how he celebrates it. “I think it’s great that people want to recognize and celebrate Black history in February. But personally, I’m Black all 12 months of the year. I’ve never reserved the celebration, recognition, or identification of Black history to one month. It’s more of an everyday thing for me,” Joshua explains. For him, Black History Month is not a separate event, but a daily recognition of the culture, history, and contributions that shape his life and community. Being an entrepreneur often means juggling multiple responsibilities, but for Joshua, finding a balance is crucial. “We don’t work more than we play,” he says. The key to maintaining a healthy work-life balance, especially in a community-focused region like Quinte, is flexibility. Joshua ensures his business hours work around his personal life, allowing him to be there for his children when they need him. “I’m able to drop off and pick up my children from school. I can have dinner with them and tuck them into bed at night,” he shares. On Mondays, instead of feeling the Monday blues, the Blake family enjoys the region’s natural beauty—whether it’s exploring a local beach, hitting a trail, or going ice skating. For Joshua, entrepreneurship means being able to make time for loved ones and enjoy life beyond the business.
Joshua’s proudest moments as a business owner have been deeply rooted in the local community. One of the highlights of his journey came when he was recognized by the Quinte West Chamber of Commerce with an official ribbon-cutting ceremony. “That was a first for me as an independent business owner. That was a big deal for me,” he recalls with a smile. This recognition marked a significant milestone in his entrepreneurial journey and cemented his place in the region’s thriving business community.
