SEO (Search Engine Optimization) is one of the most important marketing channels for small businesses. Unfortunately, when it comes to SEO there is a lot of misinformation out there. In this workshop, we aim to fix that. This workshop takes a look at how SEO affects your small business, and give practical tips for how you can improve your SEO for little to no cost. We will discuss:
- What SEO is and why it is so important for small businesses.
- How Google and other major search engines determine how to rank competing websites.
- How to imporve the SEO of any small business website.
- How to avoid SEO penalties from major search engines.
- The future of SEO.
