When it comes to playing, no kid should be left on the sidelines. Yet one in three Canadian families cannot afford to enrol their kids in organized sports and physical activity.
Recognizing the challenges that these families face, Canadian Tire Corporation launched Jumpstart, a visionary charity dedicated to removing financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game. This game-changing initiative is changing lives across Canada, and is the reason that Canadian Tire and its family of companies, has been nominated as a finalist for the Community Builder Award at this year’s Ontario Business Achievement Awards.
Jumpstart gets kids from financially disadvantaged families into a physical activity of their choice by assisting with the costs associated with registration, equipment and/or transportation for sports and physical activity programming. It also lends support to unique initiatives aimed at increasing access to sport and play.
So how has Jumpstart been able to help over 770,000 children get in the game? By working as a team, and maintaining a commitment to working with the community, in the community, for the community. Jumpstart also leverages each banner in the family, working with Sport Chek, Mark’s, Sports Experts, Pro Hockey Life, Part Source and Canadian Tire Financial Services among others to help kids and engage local community leaders.
As the proverb goes, “it takes a village to raise a child.” By working together with community partners, Jumpstart has drawn on local knowledge to ensure that every dollar raised stays in the community in which it was raised and is used where it will deliver the greatest benefit. It is through these partnerships that Jumpstart is able to draw on resources from a variety of relationships to focus on multiple projects and programs in Canadian communities from coast-to-coast.
Canadian Tire’s Jumpstart has no plans of slowing down. Over the next five years, the charity will expand on its mission to build a nation where all kids are given the opportunity to play hockey, join a swim team, sign up for a dance class or take part in an activity of their choice.
Ambitious? Yes. But Jumpstart has the right game plan to make it happen.
The objective is to raise over $28 million each year to help even more children have a sporting chance and fund 306,000 sessions–and it doesn’t stop there. It also hopes to inspire employees to volunteer a total of 140,000 hours a year to help the charity achieve its success.
Together with over 1,700 stores, thousands of employees and numerous local community partners across the country, Jumpstart has and will continue to be the MVP in helping kids across Canada build confidence, leadership, productivity, and creativity through sports and physical activities.
Join us in Toronto on the evening of November 26th as we shine the spotlight on 17 other extraordinary organizations and entrepreneurs that are redefining business excellence in Ontario. Get your seats at the 2014 Ontario Business Achievement Awards today!